Ambal's Amusings

OCTOBER 15, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Tune and refine the buying process. The High-Tech Direct Marketing Handbook – Howard J.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing. by Aha-Soft.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They do that for real, right?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. And lastly, I drew lots of happy faces, one with a graduation cap and one holding out out a stack of bills representing how the quality of their user base would be improved and that they’d be inclined to make more informed and more frequent transaction decisions. 3) Pull attendees into the process.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. At the same time, word of mouth marketing IS important, and effective. link] jeff_molander Fascinating, Mike.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. They draw audiences in with their direct and quick hits. in January 2008.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Having a modicum of success after you’ve given up a dominant market position isn’t half a loaf – it’s crumbs. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 18, 2010

Better question: How do we share the clients knowledge to inform and engage consumers? Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

PR 160

PR Social Media Paid Content Media 160

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ’” Valerie Bianco.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 31, 2010

The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. Watson—come here—I want to see you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Confirmed Opt-In (a.k.a.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 23, 2010

I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! I have a multi-national client who's communications dept is so tied up with process they don't have TIME to communicate! Great ideas on social media time management. Thanks for sharing, Jay.

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). link] [link] Adrian Eden interesting and informative read by @jaybaer – Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159