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Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information. All Rights Reserved.
Industrial Marketing Today
OCTOBER 2, 2010
According to SirrusDecisions research, the B2B buyer receives 20.3 Go beyond the high-level demographics of SIC/NAICS codes and company size. email campaigns per week, up from 15.4 per week in 2006. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. Copyright © 2010 Tiecas, Inc.
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Industrial Marketing Today
SEPTEMBER 3, 2010
They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. And in a complex industrial buy cycle, things can get well…complicated. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. After all, what good is your redesigned website if no one can find it?
Convince & Convert
MAY 5, 2010
Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.
Convince & Convert
SEPTEMBER 20, 2010
A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. population).
Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? Demographics: Do you want to be able to filter by the demographics of the author? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums.
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