2008, Demographics and Media Plans

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. All Rights Reserved.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. And in a complex industrial buy cycle, things can get well…complicated. Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Just knowing an address/ID and a few demographics isn’t enough. All rights reserved.

Social Media

Social Media Work Management Marketing Management Media

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] ethan Hi Jay, Thank you for the review. All rights reserved.

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

[link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Advertising Agencies Paid Search Agency Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Especially if you take the position (as I do) that social media is more about customer retention than customer acquisition, it’s very much NOT for kids or demographically or psychographically slanted at all. Great comments.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Brad The Best Advice Has No Shelf Life – Who Influenced You? All of us have influences. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

have seemed to indicate this for quite some time, but I've often wondered if it is the memes that are popular with this demographic, or if it reflects overall Twitter usage. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Profile pictures for trending topics-U.S. All rights reserved.

Social Media

Social Media Media Stats Statistics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? All rights reserved.

Social Media

Social Media Media Paid Content Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Reminds me in ways of Russia's demographic decline: rising death rates coupled with fewer births. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] @Brett2point0 Excellent analysis, Jay. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ).

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Another compelling reason for marketers to switch over is the way Facebook shares demographic information. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It's amazing that marketers can now see the age, marital status, location, and likes of its customers. All rights reserved.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Another compelling reason for marketers to switch over is the way Facebook shares demographic information. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It's amazing that marketers can now see the age, marital status, location, and likes of its customers. All rights reserved.

Facebook

Facebook Marketing Websites Paid Content Social Media

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

SM' [link] fmi Hey Jay, The cynic in me wants to know the demographics of the 1,400 U.S. The numbers may be small, but they show some interesting demographics of those with influence. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. Molson: [link].

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

High-Performance Email Marketing for Attracting and Engaging.

Webinars

Trending Sources

Content Auditing and Mapping it to the Industrial Buy Cycle

Webinars

How Lack of Marketing Content Can Derail Your Website Redesign Project

Convince and Convert Blog: Social Media Strategy and Social Media.

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Is Twitter for Business Even Worth the Trouble | social crm.

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