How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)
Customer Experience Matrix
SEPTEMBER 29, 2015
This ultimately led to the bright idea of using total ad spending and cost per thousand impressions to calculate total ad impressions per year. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. This can easily be converted to ad impressions per person per day.
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