Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

MARCH 19, 2009

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. To top it off, they raised their hand. SiriusDecisions reports a different number though.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. To top it off, they raised their hand. SiriusDecisions reports a different number though.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

NetLine

JULY 13, 2020

Of the 400 professionals surveyed, 44% said the impact of the Coronavirus will be “substantially” worse than in the 2008-09 financial crisis, with another 30% say it will be “somewhat” worse. The cost structure of the platform is another benefit to Publishers.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60