Remove 2008 Remove Copyright Remove Fulfillment Remove Lead
article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Your content also needs to perform another key function.

article thumbnail

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Once there, make sure your content fulfills their search queries and encourages them to engage with you further. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NEASC Best Practices for Electronically Offered Online Degree and Cert. Programs - Delhi Computer Information Systems (CIS) - Confluence

Buzz Marketing for Technology

Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Is the institution fulfilling its stated role as it offers the program to students at a distance, or is the role being changed? Assure compliance with copyright law. A ttachments (1). Browse Space. Labels: (None). Add Labels.

article thumbnail

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. The epistemology that leads to validity of knowledge in Web 2.0 Submitted by chrisdede on Mon, 2008/06/16 - 5:00pm.

Web 2.0 100
article thumbnail

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Groupware can help HR fulfill many of its responsibilities, such as increased responsiveness of employees to one another and greater satisfaction with the employer and the workplace. Those self-service activities lead to greater employee satisfaction as well as efficiencies in access and response time, distribution costs and HR staffing.

article thumbnail

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. That level of pre-qualifying is best left for the lead scoring stage. They have a direct impact on your bottom line.

Traffic 60
article thumbnail

A Shortish History of Online Video

Vidyard

A self-fulfilling prophecy, if you will. The partnership only fuelled YouTube’s growth, adding advertising features to generate revenue, and bringing so much attention to the platform that in 2008 some experts feared YouTube would collapse the entire internet infrastructure by simply being too big for it to handle.