Remove strategy

Chris Koch

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; Tags: ITSMA Research Social Media ITSMA social media strategy social media technology. the other is the river of conversation that flows through the event at breaks, meals and receptions.

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Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Tags: Social Media B2B marketing Marketing Strategy social media strategy.