Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

FEBRUARY 17, 2012

Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. Email Filter – A technique used to block email based on the sender, subject line, or content of an email. List Segmentation - Selecting a target audience or group of individuals for whom your email message is relevant.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

DECEMBER 21, 2010

Blacklists contain lists of domains or IP addresses of known and suspected spammers. Email filters – “Filtering” is a technique used to block email based on the content in the “from:” line, “subject:” line, or body copy of an email. ISPs actively block email coming from suspected spammers.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28