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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

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Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

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Connecting 2 the World: A new framework: Part II

Buzz Marketing for Technology

Monday, August 4, 2008. This group, therefore, may need some periodic "retooling" of their social skill sets so as not to be outdated in comparison to the changing environment. ▼ 2008. (59). What we can learn from Linkedin. WebTools For Teachers 07/31/2008. skip to main | skip to sidebar. Older Post.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. 5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Is SEO a DiY (do-it-yourself) job? of Tiecas, Inc.

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