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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Vendor Comparisons & Waves. Emerging Trends. February 6, 2008. If you are a registered Forrester client, please log in. Original air date: Thursday, June 05, 2008. About Forrester.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

I’m sitting on a panel next week that will discuss long-term marketing trends. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Social Media Trends at Fortune 100 Companies [STATS] by Mashable. Although only 7% of Americans maintain an active Twitter account (vs. Within the U.S., Plus much more.

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Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Frugalnomics in Full Effect: Forrester and Gartner.