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What’s Trending in Marketing for January 2021

Stevens & Tate

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

In comparison to the CMO, the CGO has a broader focus. They have a dedicated team of data scientists who analyze customer data to identify trends and patterns. CGOs need to have access to the data and be able to analyze it to identify patterns , trends, and areas for improvement.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. What you knew about your market probably changed during the pandemic.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. What you knew about your market probably changed during the pandemic.

Zoominfo 130
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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Below is a comparison of the average audience size for influencers & the media, their activity level & their audiences’ engagement on their AI posts over the past 3 months. This trend was also seen when looking at average engagement per AI post – where influencers received 58 % more engagement than media outlets. The Guardian.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Vendor Comparisons & Waves. Emerging Trends. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters. Mature or immature?