The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Valasys

FEBRUARY 20, 2023

Working collaboratively with teams and clients is vital as many companies strive towards centralizing processes, automating tasks, and improving productivity. Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

WebMarketCentral

JUNE 3, 2009

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Optinmonster

FEBRUARY 26, 2020

There are also tons of ways to reduce your cost-per-click (CPC). Add more longtail keywords and negative keywords. You can also use retargeting to reach the users who’ve already shown interest in your company, products, and services! Pausing low-performing ads or keywords.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

ClearVoice

APRIL 15, 2019

Does the company provide five-star customer service? Is it built to make a high switching cost (time, labor, money) if you decide to try another tool? SEMRush offers a number of features, from improving search engine rank, researching competitive keywords, and analyzing competitor data, and many more. Are they useful?

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Single Grain

MAY 24, 2021

Don't add a landing page on your company website for your podcast. Create a new website for your podcast because having a website will help you acquire search engine rankings for branded keywords. Each of your podcast episodes should have a topic and some keywords of their own. 4) Create a Website for Your Podcast. UberSuggest.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. The cost of advertising on the most popular networks is pretty high, given the amount of competition. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98