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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks.

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10 Emerging Social Media Tools to Try in 2023

Valasys

Working collaboratively with teams and clients is vital as many companies strive towards centralizing processes, automating tasks, and improving productivity. Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

He served from 2002-2008 in the Navy Band in Washington, D.C., It’s actually quite amazing because the cost-per-click (CPC) for ads on tablets are 30% lower and convert 20% better than on desktops. If your company isn’t leveraging mobile in some form, it’s time to get moving.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

There are also tons of ways to reduce your cost-per-click (CPC). You can also use retargeting to reach the users who’ve already shown interest in your company, products, and services! Remarketing : Lets you customize search ad campaigns to target people who have already engaged with your company.

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Head-to-Head SEO Tool Review: SEMRush vs. Moz

ClearVoice

Does the company provide five-star customer service? Price: How much does the SEO tool cost? Is it built to make a high switching cost (time, labor, money) if you decide to try another tool? They continue to build in new functionality, such as the CPC Mapping feature (still in Beta at time of publication) you can see below.