Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. So I learned to cold call in a tight, tight recession.” triggered the world financial crisis of 2008.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Martech Advisor

DECEMBER 6, 2019

This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. For example, did you know that Facebook turned profitable in 2009? Win-win and how!

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Integrated B2B

JUNE 3, 2013

Limit the hard sales talk that’s typical of phone-based sales or cold calls and stick to a script that’s built around organic lead generation. From great service to affordable pricing, use your top benefit to create a sales pitch that separates you from competitors. 5. Don’t be afraid to qualify.

Trade Show 40

Trade Show Tips High Quality Lead Cold Calling 40

Biznology

SEPTEMBER 22, 2015

Part of the issue is that blogger and influencer outreach is no longer new, unique, human, or novel; another part is that there are a lot more people doing it so bloggers are getting deluged; and, post 2008, things have been very bleak out there, economy-wise; finally, there’s a lot of money in blogger outreach.

Blogger 80

Blogger Outreach Media Public Relations 80

Crimson Marketing

JULY 9, 2015

Then 2008’s recession slammed into Paychex’s market with hurricane force. This allows marketing to allocate resources more efficiently and conduct “drip” instead of “blast” campaigns, and replace cold calling with focused offers that only go to the best prospects.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100