Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. A great (and yes tragic) case study.

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Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

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Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

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Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. There’s been a bit of news about it recently.

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Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog.

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Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

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Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] jaybaer Fantastic analogy! I may have to use that one.

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Convince & Convert

SEPTEMBER 21, 2010

link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Social media strategy consulting details here.

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Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

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Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. link] Deckerton RT @jaybaer: Are you a one click stand?

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Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. It is very economical for a smaller PR agency or large (from $9.99 I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

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Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Further, mobile users actually spend more time on Facebook, not less. Facebook rolled out their iPhone app in August, 2007. Hard to read, follow, share. get the point.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. HA /via @Granda84 [link] Arnold Melm Social Media Success Metrics and Premature Calculation [link] #socialmedia #PR #Journalismus blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 137

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

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Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] The Redhead Jay – in love with the infographic! Im Jay Baer.

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Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. link] [link] Scott Heath RT @jaybaer: Are You Ready for the Opportunity Economy? It really brings this stuff to life. Im Jay Baer.

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Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. You have to be your own case study. You have to be your own case study.

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Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

JUNE 30, 2010

I think anyone should look at them for a perfect case study on how to best use social media. RT @WhatsUpInteract: 59% of consumers check their email account before anything else online [link] via @jaybaer [link] Shady Business PR “@jaybaer: Moo. I’m dying to find someone to recommend them to now. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

JULY 9, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Wow Online Influencers With An In-Person Experience – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Personalization 122

Personalization Paid Search Agency Transparency PR 122

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

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Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

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