Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 22, 2010

A B2B software company, or Skittles? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). At the same time, word of mouth marketing IS important, and effective. Fifty percent!

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer It will. Just like websites. All rights reserved.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going link] Social Media Myths and Reality » The Buzz Bin [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

Social Media 157

Social Media Media Paid Content Work Management 157

Buzz Marketing for Technology

JUNE 27, 2008

Written by Josh Catone / May 12, 2008 5:00 AM. / Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. In essence, that means people can give the crowd an incentive to work on a software development project. RWW Daily by Email.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Convince & Convert

SEPTEMBER 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. via @jaybaer's article: [link] [link] McKenzie RT @siobhanhinker: Twitter users are 3 times more likely to follow brands than Facebook users. All rights reserved.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Matt Ridings – Techguerilla If I can be a complete geek for a second. All rights reserved.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 15, 2010

It had the residents buzzing, created a “have to live there&# by those outside the community. Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. People wanted to be a part of it.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? link] Ally E.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

MARCH 31, 2010

Which segments generate the most social media buzz? Web applications, media, software and autos are among the most-discussed industry segments in social media. 91% of B2B buyers read blogs, view videos or listen to podcasts online, and word of mouth is ranked as the most powerful influence on B2B purchasing. Kevin Stirtz.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Technology I’m a gadget guy. All rights reserved.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. Easy to semi-automate with software, etc. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly. The power is in the connection.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120