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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Just fill in your primary email address below, hit the “Send” button -- and you can claim it right away at no cost at all!” “Get Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. It may be time to invest in your online presence. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Even though B2B branding is difficult to quantify, as content marketers we need to learn to speak in the same language as the CEO and other C-level execs. Analytics is the new marketing creative! Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. All Rights Reserved.