Paul Gillin

JANUARY 24, 2013

Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Twitter: @pgillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

MAY 14, 2010

The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ). All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Blog WebMarketCentral Twitter TomPick. Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100