Remove 2008 Remove Books Remove Inbound Marketing Remove Webinar Remove Youtube
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. What more needs to be said?

Youtube 220
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

He has co-authored a book by the same name with Timothy J. Wilkinson , PhD, Associate Professor of Marketing at Montana State University Billings. You can buy the book from Amazon and visit his site at www.distributiontrap.com. Dr. Thomas calls this “The Distribution Trap.” Copyright © 2010 Tiecas, Inc. All Rights Reserved.

article thumbnail

A Blogging Style to Call Your Own

Industrial Marketing Today

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. of Tiecas, Inc.

Web 2.0 60
article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Google Analytics may be all the power you need. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B 60
article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. All Rights Reserved.

Web 2.0 60
article thumbnail

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri. of Tiecas, Inc.