You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. As corporate marketers, we can learn a lot from their recent efforts to get back on the map. As we know, content marketing can be very complex, and we often forget to do those things that are most important. Since announcing the new movie back in 2008, various Muppets have been seen on SNL , Nightline , and many others. And regardless of what other pundits say, you really have to market your content marketing. MORE >>

This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. Because we kind of have a thing for shaking things up :-) So, we compiled this ebook, 100 Ideas That Changed Marketing , and we wanted to share 10 of the highlights from it right here. 10 of the 100 Ideas That Changed Marketing Forever. companies use blogs for marketing purposes. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. of Tiecas, Inc. MORE >>

It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. While in 2008 online video consumed 2 hours and 20 minutes from people’s time per week, now it retains their attention for longer. Marketing Takeaway. The growth in people’s consumption of online video is a sure sign you should get involved in video marketing. Free Download: How to Use Online Video for Inbound Marketing. Your Website Is Your Harbor. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Why is it important? All Rights Reserved. MORE >>