Remove 2008 Remove Blogger Remove Rules Remove Word of Mouth
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures!

article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. All rights reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Who’s listening? All rights reserved.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# All rights reserved.

article thumbnail

The More Things Change, The More Things Change

Convince & Convert

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Let’s say you have a white paper for download on your site.

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How does zero clicks sound?

FAQ 137
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com