2008 B2B B2B Thought Leadership Web 2.0 
The Effective Marketer
OCTOBER 14, 2010
According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
Industrial Marketing Today
JUNE 29, 2010
Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.
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Industrial Marketing Today
JULY 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? 1 “leadership competency” of the future. How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers?
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]
Anything Goes Marketing
MARCH 24, 2007
Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website.
WebMarketCentral
APRIL 6, 2009
Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g., How does social media relate to SEO?
Online Marketing Institute
MARCH 13, 2011
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