Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. The intelligence (decision) layer provides rules, recommendations, visualization, packaged and custom analytics, and reporting. Flytxt is a good example. The system has advanced capabilities throughout.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Today, I simply add them to my list and try to understand what makes them different.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. I've since been informed that Personality Grader was an April Fool's joke.])

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

NOVEMBER 20, 2012

Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Foundation integrates the information it gathers and passes it to IO through a Web services interface.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120