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NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. The company provides exclusive insights and analytics delivered through 22 publications.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating.