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The best pharma event management companies in 2023

SpotMe Blog

They stay on top of trends and regulations in the pharma event space. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. Get our comprehensive list of event production companies.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Esp with high consideration set products and long sales cycle, it makes it difficult to track. This is a new medium, and proof over re allocation of investment is key. That’s the type of thing I like.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same.

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The Future of B2B is Changing. Are You Ready?

Engagio

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Over the last few years, we’ve seen new trends that are forcing a fundamental rethink about our core B2B Marketing beliefs. CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. The Next Chapter Looks Very Different.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights.