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Industrial Marketing Today
JUNE 29, 2010
Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”
Industrial Marketing Today
AUGUST 3, 2010
I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.”
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Industrial Marketing Today
JUNE 12, 2010
In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.
Industrial Marketing Today
JANUARY 26, 2010
This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Search engines love sites with constantly changing fresh content.
Online Marketing Institute
NOVEMBER 8, 2010
Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.
Industrial Marketing Today
OCTOBER 26, 2009
A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The above two web analytics are not mere statistics for your webmaster. Don’t make the visitor scroll vertically or horizontally to read your primary content. What’s the solution? Place your logo at the top left.
Online Marketing Institute
OCTOBER 1, 2010
More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.
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