WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. So who is George? tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Content Marketing Institute

SEPTEMBER 26, 2018

What is content marketing? This is a good wake-up call. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Peg Miller , Xactly. Content Marketing Institute. This helps them to know the actual benefit of content marketing. Prasun Shakya , The Prasun Shakya Company.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Ambal's Amusings

OCTOBER 15, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JUNE 15, 2009

Give them something they can act on now. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Make relevant comments and offer something of value.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JUNE 30, 2009

Prospects want information and they want to get it fast without much effort. The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? Is there something here for me?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40