Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media is the ultimate canary in the coal mine.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. And, it’s harder to get rid of you and that “media relations” retainer. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 138

Social Media Media PR Webinar Metrics 138

ClearVoice

MARCH 8, 2019

Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. Every time I chose a topic to focus on there would be a whole new slew of people contacting me telling me it was so honest and relatable,” she continues. “I And for 11 years?

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps. 2 many words I guess?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 13, 2010

Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win. I’ll randomly select 10 winners.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

FEBRUARY 23, 2010

I do think though that every communicative act has to be rooted in some kind of strategy within the business. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Content Marketing Institute

NOVEMBER 19, 2017

Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make. therichbrooks #TheLeadMachine is the perfect book for #contentmarketing newcomers.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

JULY 14, 2010

On occasion, each has even taken action related to the “conversations”. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 11, 2010

I think not. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. finally shut down Geocities last year, a decade after buying it for $3.5 It’s understandable on one hand.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

SEPTEMBER 5, 2018

Public relations. When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? That’s what we’ll cover in this guide. Here are a few: Raise awareness for your brand. Social media ads.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. . In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

AUGUST 31, 2010

Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. Yet, Mitch doesn’t see it happening in social media. He writes: There is not much conversation going on at all. Watson—come here—I want to see you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?:

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. I had an epiphany the other day. Email is a vampire. Now I don’t mean that in the negative, “suck the life out of you” way. Skeptical of the analogy?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Biznology

DECEMBER 20, 2017

Millennials don’t think so, especially after the 2008 recession. The 2008 recession exacerbated this view. Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a fair and just system for all today? Like this post?

Brand Identity 116

Brand Identity Branding Enterprise Management Paid Search Agency 116

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans , Jason Falls , Amber Naslund , and Zena Weist on the closing panel discussion.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 23, 2010

The real-time Web is about seeing opportunity, and acting upon it. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. But there are 400 million people on Facebook,&# Gilbert said. It only launched 5/3.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Spontaneity I love that I can interact with clients and friends at any time, from nearly any place. You can’t get half elected. I love change.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

AUGUST 25, 2010

The coupon has a timed code and expires in 3 days, nudging you to act. Can’t argue with your point and neither can Starbucks… BUT they can and are attempting to shift the way you ‘act’ aka surf while on ‘location’ at their venue. Why would Starbucks need their own digital network?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Online Marketing Institute

DECEMBER 13, 2010

After all, the blogosphere at one point seemed to succumb to the allure of the statusphere and the effortlessness and trendiness of rapid-fire, micro publishing. But, something was lost in translation over the last few years… context. Today, 100 million Tweets flew across Twitter. collectively shared each month. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar. Targeted at marketing directors.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

JUNE 16, 2010

Doing so often leads to meaningful (profitable) discoveries that can be acted on. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation. Whether B2B or B2C, customers are buying based on what they need.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. But it’s also slower than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159