NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

NuSpark Consulting

MARCH 1, 2016

Research from 2008 indicates that people only read about 20% of the text on an average web page. Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. The draw to visual content isn’t just about social platforms, however. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Yes—sort of. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100