2008, 2010, Books, Differentiation and Twitter

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Vendors that score very closely may have some clear differentiators that are not easily measurable.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) More recently even Twitter mascots have been showing up as a company’s public face.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Attack of the Customers Press Release

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Press

Press Peer-to-peer Amazon BtoB

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true. And it works.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. State Indicator – Turns orange when you’re in that section 2. How can I help you?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

APRIL 16, 2019

The first is a deeply psychological book. I was on a trip to go speak at an event, I was in the airport, I was buying some gum, I saw the title of this book, it was shocking, I’m like, “Well that looks interesting.” It’s a personal development/growth mind-set kind of book. So that’s one book that I would highly recommend.

Positioning

Positioning Ad Building B2B Thought Leadership B2B

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

JUNE 24, 2019

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I was going to go through the HTML book and somehow magic was going to happen, and it kind of did in a way, it kind of did. Green Book, was it deserving?

Work Management

Work Management Planning Marketing Management Peer-to-peer

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

JUNE 24, 2019

I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan. I was going to go through the HTML book and somehow magic was going to happen, and it kind of did in a way, it kind of did. Green Book, was it deserving?

Work Management

Work Management Planning Marketing Management Peer-to-peer

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Haven’t you? The founders leave.

Paid Content

Paid Content Facebook Paid Search Agency Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. note to self: do not provide signatures with a Sharpie) Check out the book if you get a chance. They are tools.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.

Social Media

Social Media Webinar Metrics Media Paid Search Agency

Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

APRIL 5, 2012

But maybe it had something to do with the fact that they sold 100 million copies of the book before the movie was made. I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.”

Social Media

Social Media Advertising Agencies Twitter Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation.

CMS Development

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B2B Marketing Zone

Choosing an Email Marketing Software « The Effective Marketer

Taming Your Brand Mascot « The Effective Marketer

Webinars

Trending Sources

Attack of the Customers Press Release

Webinars

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Yours in Marketing Episode 2 – ft. Cyrus Shepard

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Pros 10 – Lauren Teague, PGA Tour

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

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