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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

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E-Quip Blog: Leading in Uncertain Times

E-Quip

Leadership has always been a critical differentiator in our business, but never more so than over the last three years. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Monday, November 14, 2011. Leading in Uncertain Times. So the need for effective leadership remains acute. Not every A/E firm is struggling, of course.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Slides can be seen below. You get the point. Good question! United States License.

E-Quip Blog: Does Service Excellence Pay?

E-Quip

My research and experience lead me to believe that service excellence is the best differentiation strategy available to the average A/E firm. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, January 7, 2011. Does Service Excellence Pay? passion for service excellence is hardly common in our industry. Higher fees.

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? This trend towards lower-cost content marketing is likely to continue well into 2010. Developing your unique value proposition is also a good way to differentiate your company from the competition. 6. Copyright © 2010 Tiecas, Inc. Who cares?

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011.  Heard that one before, right?  Enjoy the tips & advice, and please feel free to add to them in the comments. 

Know Thy Audience: Business and Technical White Papers

Connect the Docs

Blog WhitePaperPundit Twitter Jonathan_Kantor. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Twitter janiceking. Do you know your white paper audience? What are his/her top concerns? " Jonathan Kantor. Jonathan Kantor's Tip.

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How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy

Savvy B2B Marketing

Juniper Networks offers high-performance networking solutions, and one of our key technology differentiators – and key value propositions – is the ease of using our products due to our single operating system, called Junos. The campaign ran from September 2008 through October 2009. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter.

Attack of the Customers Press Release

Paul Gillin

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Twitter: @pgillin. It was more difficult than I expected! Capacity to Destroy. About The Authors.

E-Quip Blog: Delivering Added Value

E-Quip

Delivering added value to your clients is the best way to differentiate your firm. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Tuesday, November 22, 2011. Delivering Added Value. Value for the dollar spent" was the top response. Yeah, for many, better value means lower fees. But cost alone does not define value. Posts.

E-Quip Blog: Seven Steps to a Winning Workplace

E-Quip

Monday, October 18, 2010. Theyre missing out on a critical differentiator in the competition for talent. Many firms in this business provide only random training and vague career paths, so this is an obvious opportunity to differentiate your firm from your competitors. Share to Twitter Share to Facebook. Twitter Page. ▼ 2010. (52). ► 2008. (42).

Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but.

E-Quip Blog: What Is Your Proposal's Core Theme?

E-Quip

This is not your firms biggest point of differentiation, per se. Skimmability is the overlooked proposal differentiator. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Monday, March 28, 2011. What Is Your Proposals Core Theme? The best proposals have a story to tell. The results come off as piecemeal and unfocused.

E-Quip Blog: Assessing Your Firm's Culture

E-Quip

Leaders in this kind of firm are similar to those in the hierarchical model, but stress competitiveness and differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, January 14, 2011. Assessing Your Firms Culture. Most A/E firm principals give little formal attention to corporate culture. Loose or tight?

E-Quip Blog: Don't Let Personal Preferences Dictate Proposal.

E-Quip

Perhaps that helps explain why theres so little differentiation in our business. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, April 1, 2011. Dont Let Personal Preferences Dictate Proposal Standards. like brick facades on bridges. And I really love a tall, sunny atrium with trees planted in it. Why should they?

E-Quip Blog: Proposal Planning Questions

E-Quip

That discussion can prove to be a key differentiator because so many competitors avoid the subject. These are considered more objective selection criteria, but in fact they usually fail to meaningfully differentiate competitors. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, March 18, 2011. Why not? Posts.

E-Quip Blog: Where Are the Service Leaders?

E-Quip

Perhaps theyre unconvinced that great service is an effective differentiator. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, January 20, 2012. Where Are the Service Leaders? Instead, clients pointed to individuals within those firms who exemplified service excellence. out of 5) from most of their clients. Posts.

E-Quip Blog: Are Your Proposals User Friendly?

E-Quip

The point is, Im not convinced that qualifications are typically the main point of differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Monday, September 10, 2012. Are Your Proposals User Friendly? recently reviewed an important proposal for one of my engineering firm clients. But was this one efficient enough?

E-Quip Blog: Why Technical Professionals Aren't Persuasive

E-Quip

The points of differentiation in decision making are typically subjective in nature (dont fall for the myth that the clients selection process is really objective!). But persuasion usually turns on only a few points of differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Saturday, August 27, 2011. Posts.

E-Quip Blog: Putting Persuasion to Work

E-Quip

People may consider a lot of information in making a decision or taking a position, but usually they are persuaded by only a few points of differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, September 2, 2011. Putting Persuasion to Work. Most people are inclined to return a favor. Social proof. Liking.

E-Quip Blog: Thinking Like Clients

E-Quip

If you want to know how to differentiate your firm, sell more work, retain more customers, and increase profits, the best advice I can offer is simply this: Think like clients. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Thursday, February 2, 2012. Thinking Like Clients. What would that firm look like? Respect my time.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.