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| | BLUE FOCUS MARKETING
SEPTEMBER 16, 2012 [2008, 2010] 2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.
| | THE EFFECTIVE MARKETER
JANUARY 11, 2010 [2008, 2010] Choosing an Email Marketing Software « The Effective Marketer
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Slides can be seen below. You get the point. Good question! United States License.
JANUARY 24, 2013 | PAUL GILLIN
[2008, 2010] Attack of the Customers Press Release
SEPTEMBER 16, 2012 | BLUE FOCUS MARKETING
[2008, 2010] 2012 #Nifty50 Top Men in Technology on Twitter
JANUARY 17, 2011 | THE ROI GUY
[2008, 2010] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
OCTOBER 29, 2010 | E-STORM
[2008, 2010] e-storm international Places 20th on San Francisco Business Times.
SEPTEMBER 29, 2010 | TOM PISELLO
[2008, 2010] Tech Media Publishers looking more Like Interactive Marketing.
SEPTEMBER 8, 2010 | E-STORM
[2008, 2010] Benefits and Considerations of Building a Successful Brand.
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| | FIFTH GEAR ANALYTICS
JULY 29, 2010 [2008, 2010] How Much Are Your Customers Worth?
Which customers make the most impact (often the top 10% of your customers contribute 80-90% of total value to your organization); Differences between your highest-value customers and lowest-value customers (they may actually look alike in many ways and share similar characteristics, but one critical characteristic can differentiate them, such as purchase velocity). Bill Harriss. Tweet This!
| | MARKETING INTERACTIONS
AUGUST 4, 2008 [2008, 2010] Back Story as foundation for your content marketing plan - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! » August 04, 2008 Back Story as foundation for your content marketing plan Youre coming up on a new project launch, or maybe re-evaluating your marketing goals for the upcoming 4th quarter, and you need content to get the word out and generate interest and, well, deals. Posted by: Todd Cabral | August 07, 2008 at 07:49 AM Hi Todd, Thanks for dropping by!
| | SAVVY B2B MARKETING
FEBRUARY 2, 2010 [2008, 2010] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
Juniper Networks offers high-performance networking solutions, and one of our key technology differentiators – and key value propositions – is the ease of using our products due to our single operating system, called Junos. The campaign ran from September 2008 through October 2009. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter.
| | THE EFFECTIVE MARKETER
MAY 10, 2010 [2008, 2010] Taming Your Brand Mascot « The Effective Marketer
More recently even Twitter mascots have been showing up as a company’s public face. In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. brand mascots are a common tool to promote your product or service. billion.
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INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010 [2008, 2010] Don't Count on Marketing Automation to Solve All Your Lead.
Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Learn to differentiate between metrics and key performance indicators (KPI). Copyright © 2010 Tiecas, Inc. Or do we need to show a verifiable ROI? MORE >>
TOM PISELLO | WEDNESDAY, SEPTEMBER 29, 2010 [2008, 2010] Tech Media Publishers looking more Like Interactive Marketing.
Wednesday, September 29, 2010 Tech Media Publishers looking more Like Interactive Marketing Firms Every Day Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. That was pretty much it. MORE >>
CONNECT THE DOCS | THURSDAY, AUGUST 5, 2010 [2008, 2010] Know Thy Audience: Business and Technical White Papers
Blog WhitePaperPundit Twitter Jonathan_Kantor. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter janiceking. Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? Books. Others. MORE >>
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 14, 2010 [2008, 2010] 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Achinta Shareef Defrawi July 28, 2010 at 8:49 pm These are certainly some great ideas. MORE >>
E-STORM | FRIDAY, OCTOBER 29, 2010 [2008, 2010] e-storm international Places 20th on San Francisco Business Times.
This accolade joins several others that e-storm has received in 2010, including an improved rank on the Inc. In November 2008, Mr. Gaultier was showcased by the San Francisco Business Times in an entrepreneur profile, where he provided insight on his company’s quick rise within the online marketing industry. The agency continues to refine and differentiate its client service offerings, while validating its subject matter expertise via industry recognition efforts. The 2010 Fast 100 list article can be found on the San Francisco Business Times ‘ website at [link]. MORE >>
- [2008, 2010] Benefits and Considerations of Building a Successful Brand. E-STORM | WEDNESDAY, SEPTEMBER 8, 2010
- [2008, 2010] How to Make Your Business Blog Be All It Can Be INDUSTRIAL MARKETING TODAY | MONDAY, MAY 3, 2010
- [2008, 2010] Attack of the Customers Press Release PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- [2008, 2010] Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle THE ROI GUY | MONDAY, JANUARY 17, 2011
- [2008, 2010] Seven Requirements for any Social Media Initiative (or Seven. E-STORM | WEDNESDAY, DECEMBER 2, 2009
- [2008, 2010] The 6 essential rules of a website redesign – Ignore them at your. INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 26, 2010
- [2008, 2010] Microsites for Responsive Marketing - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 19, 2007
- [2008, 2010] Free Preview Calls with Sales SheBang Speakers - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 13, 2008
- [2008, 2010] Marketing Content Salespeople Actually Use - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 3, 2008
- [2008, 2010] B2B Websites Need to Focus on the Long Term - Marketing Interactions MARKETING INTERACTIONS | MONDAY, SEPTEMBER 15, 2008
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