2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.
E-Quip Blog: Leading in Uncertain Times
NOVEMBER 14, 2011
Leadership has always been a critical differentiator in our business, but never more so than over the last three years. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Monday, November 14, 2011. Leading in Uncertain Times. So the need for effective leadership remains acute. Not every A/E firm is struggling, of course.
Choosing an Email Marketing Software « The Effective Marketer
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Slides can be seen below. You get the point. Good question! United States License.
Know Thy Audience: Business and Technical White Papers
Connect the Docs
AUGUST 5, 2010
Blog WhitePaperPundit Twitter Jonathan_Kantor. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Twitter janiceking. Do you know your white paper audience? What are his/her top concerns? " Jonathan Kantor. Jonathan Kantor's Tip.
E-Quip Blog: Does Service Excellence Pay?
JANUARY 7, 2011
My research and experience lead me to believe that service excellence is the best differentiation strategy available to the average A/E firm. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, January 7, 2011. Does Service Excellence Pay? A passion for service excellence is hardly common in our industry. Higher fees.
The 6 essential rules of a website redesign – Ignore them at your.
Industrial Marketing Today
JANUARY 26, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? This trend towards lower-cost content marketing is likely to continue well into 2010. Developing your unique value proposition is also a good way to differentiate your company from the competition. Copyright © 2010 Tiecas, Inc. Who cares?
How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
Savvy B2B Marketing
FEBRUARY 2, 2010
Juniper Networks offers high-performance networking solutions, and one of our key technology differentiators – and key value propositions – is the ease of using our products due to our single operating system, called Junos. The campaign ran from September 2008 through October 2009. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter.
Attack of the Customers Press Release
JANUARY 24, 2013
Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Twitter: @pgillin. It was more difficult than I expected! Capacity to Destroy. About The Authors.
10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
FEBRUARY 25, 2011
Since I began blogging in July of 2008 to share with the world my advice on many things in social media, I wanted to devote this blog post to give all of you in transition the same advice that I gave my friend’s sibling as to how I would go about looking for a job in 2011. 9) Twitter? Heard that one before, right? Thanks! Decide on Your Keywords. Analyze. Emulate. Done. Done.
E-Quip Blog: Seven Steps to a Winning Workplace
OCTOBER 18, 2010
Monday, October 18, 2010. Theyre missing out on a critical differentiator in the competition for talent. Many firms in this business provide only random training and vague career paths, so this is an obvious opportunity to differentiate your firm from your competitors. Share to Twitter Share to Facebook. Twitter Page. ▼ 2010. (52). ► 2008. (42).
Tech Media Publishers looking more Like Interactive Marketing.
SEPTEMBER 29, 2010
Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but.
E-Quip Blog: What Is Your Proposal's Core Theme?
MARCH 28, 2011
This is not your firms biggest point of differentiation, per se. Skimmability is the overlooked proposal differentiator. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Monday, March 28, 2011. What Is Your Proposals Core Theme? The best proposals have a story to tell. The results come off as piecemeal and unfocused.
E-Quip Blog: Delivering Added Value
NOVEMBER 22, 2011
Delivering added value to your clients is the best way to differentiate your firm. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Tuesday, November 22, 2011. Delivering Added Value. Value for the dollar spent" was the top response. Yeah, for many, better value means lower fees. But cost alone does not define value. Posts.
E-Quip Blog: Assessing Your Firm's Culture
JANUARY 14, 2011
Leaders in this kind of firm are similar to those in the hierarchical model, but stress competitiveness and differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, January 14, 2011. Assessing Your Firms Culture. Most A/E firm principals give little formal attention to corporate culture. Loose or tight?
E-Quip Blog: Don't Let Personal Preferences Dictate Proposal.
APRIL 1, 2011
Perhaps that helps explain why theres so little differentiation in our business. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, April 1, 2011. Dont Let Personal Preferences Dictate Proposal Standards. I like brick facades on bridges. And I really love a tall, sunny atrium with trees planted in it. Posted by.
E-Quip Blog: Proposal Planning Questions
MARCH 18, 2011
That discussion can prove to be a key differentiator because so many competitors avoid the subject. These are considered more objective selection criteria, but in fact they usually fail to meaningfully differentiate competitors. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, March 18, 2011. Why not? Posts.
E-Quip Blog: Where Are the Service Leaders?
JANUARY 20, 2012
Perhaps theyre unconvinced that great service is an effective differentiator. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, January 20, 2012. Where Are the Service Leaders? Instead, clients pointed to individuals within those firms who exemplified service excellence. out of 5) from most of their clients. 9:44 AM.
E-Quip Blog: Why Technical Professionals Aren't Persuasive
AUGUST 27, 2011
The points of differentiation in decision making are typically subjective in nature (dont fall for the myth that the clients selection process is really objective!). But persuasion usually turns on only a few points of differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Saturday, August 27, 2011. Posts.
E-Quip Blog: Are Your Proposals User Friendly?
SEPTEMBER 10, 2012
The point is, Im not convinced that qualifications are typically the main point of differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Monday, September 10, 2012. Are Your Proposals User Friendly? I recently reviewed an important proposal for one of my engineering firm clients. It worked. Be stingy. Posted by.
E-Quip Blog: Putting Persuasion to Work
SEPTEMBER 2, 2011
People may consider a lot of information in making a decision or taking a position, but usually they are persuaded by only a few points of differentiation. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Friday, September 2, 2011. Putting Persuasion to Work. Most people are inclined to return a favor. Social proof. Liking.
E-Quip Blog: Thinking Like Clients
FEBRUARY 2, 2012
If you want to know how to differentiate your firm, sell more work, retain more customers, and increase profits, the best advice I can offer is simply this: Think like clients. Share to Twitter Share to Facebook. Twitter Page. ► 2010. (52). ► 2008. (42). Thursday, February 2, 2012. Thinking Like Clients. What would that firm look like? Respect my time.
Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle
The ROI Guy
JANUARY 17, 2011
The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.