Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. Copyright © 2010 Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. And the cycle of frustration continues. There are many reasons for content becoming an afterthought.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. I have even read statistics where Facebook is now drawing more visitors than Google.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Head of Marketing for HubSpot Labs, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Ambal's Amusings

AUGUST 27, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. This is up from 16% in 2008. Google Analytics. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Single Grain

JULY 21, 2020

Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. Products Offered: The products offered by HubSpot include the free CRM, inbound marketing hub, sales hub, service hub and CMS hub. billion USD as of 2019.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94