The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 10, 2011

IDC’s most recent customer experience survey of over 200 key IT decision makers confirms that business growth is indeed a priority, but also, that Frugalnomics is indeed in full effect. When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. Latest Research.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

The hard benefits are also called direct benefits as they are typically directly tied to the impact of implementing the proposed solution – a first order, cause and effect. Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Latest Research.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Your Sales & Marketing Ready to Do Business with F.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. Your Sales & Marketing Ready to Do Business with F. Latest Research.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles. Latest Research.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” And much more.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100