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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. Jasmine Demeester is a Brand Strategist, Educator, and a Blogger.

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14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Here are the most common methods for communicating with potential customers: Email outreach and marketing. On the flip side, only 8% are opened. Source: Capterra. Social media.

Tips 101
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Joe Pulizzi - Founder of Content Marketing Institute.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40
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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Its in this phase that interaction with the organizations sales team becomes paramount. Government is Where It’s.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). Content Management System (CMS) Tools.