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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR.

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Grow Your Wiki

Buzz Marketing for Technology

documentation. Google Sites. Web Content 2007. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. Digital Democracy. digitallearning.

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Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. January 2007). Most notably, some argue that knowledge is never an individual product - that it emerges through connections, dialog and social interaction. The use of MediaWiki as a combination knowledge management/project tracker/note taking/document generation software has been suggested.

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

document-centered, allowing instructors to post. course management, students also learn to interact. Weinberger, 2007, p. Davi, Frydenberg, & Gulati, 2007). Hemphill and Yew (2007) are optimistic regarding. Hemphill & Yew, 2007, p. Traditional course management systems such as. They are often.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges."

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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Profit margin. Net profit.

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