markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

MAY 18, 2007

Train your sales people on how to optimize your lead generation investment and give your feedback. Centralize the lead qualification process. Share lead generation best practices amongst the sales team. Determine an answer to the question: What is the life cycle of a lead? Please share your thoughts and comments.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 21, 2007

Develop a lead generation calendar - Map out your activities for each month and then really follow it! Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. And don’t just make irrelevant pitches more often! Youre not in it for the big hit.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Martech

FEBRUARY 24, 2022

London-based Iovox was founded in 2007. It unlocks the content of conversations and enables sellers to increase sales efficiency, take the right action to make the most of every opportunity, and sell more. Route customers or prospects through an automated conversation flow for lead qualification, saving sales team time and effort.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

markempa

MARCH 2, 2007

Sales people need to spend their time selling, not building content and messaging. If you go beyond the lead, you’ll generate much greater return from your lead generation investment and you’ll be doing what you’re meant to do… help the sales team sell. The content does not have to be flashy, just relevant.)

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 24, 2007

He goes on in the post to talk about how to use your relevant and educational content as part of the lead nurturing mix. He goes on in the post to talk about how to use your relevant and educational content as part of the lead nurturing mix. Think about your web forms. Take time to nurture your existing customers too.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120