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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Anne Zelenka , Saturday, October 6, 2007 at 3:00 PM PT Comments (56). Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. December 17, 2007, Web Worker Daily. December 31, 2007, Web Worker Daily. October 6th, 2007. October 6th, 2007. October 6th, 2007.

Web 2.0 100
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Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

April 19th, 2007 (8:54am) Anne Zelenka 94 Comments. technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. James Governor’s Monkchips » More Thoughts on Discontinuous Productivity says: April 19th, 2007 9:30am. [.] Edgar says: April 19th, 2007 9:59am. Advertise |.

Wiki 100
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Is Frugalnomics Today’s Number 1 Buying Factor?

The ROI Guy

Because these IT investments during the go-go 90s were not analyzed for bottom line impact, having been tied to a business case in less than 10% of the proposals, many organizations did not make the best investment decisions and did not realize any lasting financial gains. The global economy is more competitive.

Buy 40
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
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Personalize, Challenge & Engage

The ROI Guy

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?”

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.