Industrial Marketing Today

MAY 18, 2010

He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible. This white paper aims to change that perception of them.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Anything Goes Marketing

DECEMBER 3, 2006

Why not do this for a white paper as well. PS - Yes, I myself have yet to create a podcast but who knows what will happen in 2007. B2B podcasting, business blogs. For your next case study, consider doing both a written and oral format. Have you heard of books on tape? Do a case study on tape!

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Webbiquity

SEPTEMBER 25, 2018

In the B2B Marketing Zone study, every responding company had an active blog. It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Industrial Marketing Today

MAY 11, 2011

Back in 2007, I had attended a presentation made by Jim Cahill of Emerson Process Experts. He was talking about his long journey in convincing upper management about the value of starting a business blog. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Webbiquity

NOVEMBER 28, 2011

by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100