Paul Gillin

MARCH 17, 2013

Bill Gates at the World Economic Forum ,2007. It’s the best economic model humans have yet invented, but it isn’t perfect. Photo credit: Wikipedia). Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. Gates’ answer surprised me.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

OCTOBER 3, 2013

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Length limits are a great way to improve your writing.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The best way to select relevant metrics is to work backwards. Profit margin. Net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 4, 2012

The point isn’t for organizations to argue about tools but to figure out the best ways to measure success. Measure What Matters is essentially a revised and expanded version of Measuring Public Relationships , a self-published 2007 title that I reviewed here.

Social Media 50

Social Media Media Peer-to-peer PR 50