Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007). And what did Google do to combat this?

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007). . Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. and loyal readers. It's an interesting mix of old and new, tactical and strategic, original and derivative.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. . #9: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

Vidyard

SEPTEMBER 14, 2020

Igloo Software Boosted Email CTR 189% 8.4 Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft Sign Up Free How to Add Video to Email Yourself If you don’t have a video platform , it takes a little work. Sales emails that have video can have 4x the CTR of emails without video.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Convert

MAY 18, 2022

Bad user experience can lead to changed user behavior like this: And people installing pop-up blockers to prevent them from ruining their experience (that’s the reason when you look up pop-ups, these ad blockers rank so high on Google.). Guardrail metrics provide what Spitzer (2007) calls the “capacity to instigate informed action.”

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105