markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Biznology

JANUARY 6, 2016

In 2007, he took the initiative of starting a professional association around the subject, and gathering up more than 9,100 members over the years, receiving 123,000 visits in 2015.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. In this chapter, we’ll suggest some approaches. Defining ROI. Profit margin. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

JANUARY 4, 2011

Video Production Melbourne Says: August 3rd, 2010 at 12:34 am Great post Sean! Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. highlights the skyrocketing importance of the blog.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

The ROI Guy

SEPTEMBER 28, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". Frugalnomics: Business Productivity and Cost Reduc. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40