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The Evolution of Inbound Marketing

SmartBug Media

Before the arrival of the inbound methodology, marketing and advertising were almost completely outbound. The first search engine launched in 1995; SEO was coined in 1997; PPC advertising took hold in 2000. And by 2010 mobile was already showing signs of changing the digital landscape forever. First, Some History.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. United States.

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The Art of Advanced B2B Email Marketing: Email Rendering

Hinge Marketing

Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right? Litmus Email Analytics reports worldwide data on email client popularity. Outlook 2007 and Outlook 2010 render HTML using Microsoft Word.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. Find him on Twitter & LinkedIn.

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14 Things I Think I Think About Social Media

Convince & Convert

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Talkin' 'bout a revolution.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. Pinterest launched in March 2010, and Instagram in October 2010.