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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner.

eCommerce 114
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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

Content Management (2). April 2008. March 2008. February 2008. January 2008. January 2008. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. Content Management.

RSS 100
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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets.

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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

04 January 2007. 4, 2007 â?? said they spend nearly 30 percent of their work week trying to track down relevant information for their jobs. Your Content. Privacy Policy. Site Map ©1996-2008 Accenture All Rights Reserved. NEW YORK and LONDON â?? In addition, nearly half (47 percent) of IT managers â??

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.