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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Wednesday, April 23, 2008. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. May 9, 2008 8:12 AM. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! By David Truss on May 29, 2007. By Nick Kearney on Jun 1, 2007. It is not about tools and it isnt about students doing projects or creating their own content. By David Truss on Jun 2, 2007. Wandering Ink.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. It took me some time to realize that it is more effective to have on one section RSS feeds from one topic, together with the relevant bookmarks and widgets, rather than having all RSS feed, all bookmarks and all widgets on separate sections. June 5, 2008 1:41 PM.

Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page

Buzz Marketing for Technology

For example, his lengthy contention that because the origin of Googles search algorithm is mechanistic in ways that resemble Fredierick Taylors old time-motion studies and the mechanization of work, Google therefore needs to be used in a mechanistic way is an out and out non sequitur. June 21, 2008 | Permalink. |. June 21, 2008 | Permalink. |. June 21, 2008 | Permalink. |.

Paper 23

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. As PR has the opportunity to manage social media relationships, then how do you balance and measure the impact of "long tail" relations will be key in 2008.  . Tom Pick of Web Market Central also provided me with his predictions for 2008. del.icio.us

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Heres what they found.

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing--that even small companies with low budgets could emulate. They have grown from 25,000 customers in 2004 to 250,000 customers in 2008 and more than 500,000 customers in the third quarter 2012. combination of great content and great products has empowered that growth.

8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE

Buzz Marketing for Technology

¼r den Blog-Erfolg November 30, 2007 at 12:21 nachmittags | In Marketing, Organisatorisches, Schreiben | Tags: , Blog-Erfolg, Gewohnheiten Gestern habe ich meine erste Liste mit Kriterien f�¼r On 08 Nov 2007, 4:20 am, Marko Novak said. On 08 Nov 2007, 4:54 am, Adam Mckerlie said. On 08 Nov 2007, 8:10 am, CompuWorld said. On 08 Nov 2007, 11:18 am, maneesh said.

Best of 2007: Website Design

WebMarketCentral

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items. Color Schemer Online This very cool color selection tool lets you easily translate RGB color values to hex and vice versa.

FAQ 1

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Give the Google Content Network another try by John W. Techniques that Always Work?:

PPC 1

PLE

Buzz Marketing for Technology

really like the relevance of keyword searches on Social Bookmarking sites. If I see an relevant entry Ill either read it right away or file it on del.icio.us November 13, 2007 6:43 PM. November 19, 2007 7:43 PM. March 24, 2008 11:53 PM. March 25, 2008 8:47 AM. Show Table of Contents. ▼ 2008. ► 2007. (53). Main | Extras.

RSS 2

The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

Content Management (2). July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. December 2007. November 2007. October 2007. September 2007. August 2007. July 2007. June 2007. May 2007. April 2007. March 2007. February 2007. January 2007.

RSS 2

Learning lessons or lessons learnt?

Buzz Marketing for Technology

We may well miss relevant material. This is valuable and increases both learning and meaning, but it shifts away from accuracy and relevance. In effect the story teller adds layers of meaning through the indexes which is not present in the original content. Posted by Dave Snowden on July 17, 2007 8:27 PM. Posted by Jon Husband | July 17, 2007 10:52 PM. ABOUT.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. SEO is dead? Balderdash! advice. Go away and leave me alone.

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. The production of relevant social media content requires this dedication and investment. Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging.

Infobright Puts a Clever Twist on the Columnar Database

Customer Experience Matrix

Only when some but not all of the records within a pack are relevant must the pack itself be loaded from disk and decompressed. The small size of the BrightHouse data packs means that many packs will be totally included or excluded from queries even without their contents being sorted when the data is loaded. Several production systems were in place by 2007. The system was officially launched in early 2008 and now has about dozen production customers. Note: Per Susan Davis' comment below, they have since reloaded it here.]

A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

Issue Table of Contents. instructional systems that transmits content and skills in a clear, well-structured, and efficient manner" [4, p.347]. the results, experts can direct learners toward relevant instructions, also stored in the instructional library, or work with learners on the. UNCLE adopted its content from a training course, RC&DA. learner clicks the Learning Basic Concepts button from the main menu, the table of contents of RC&DA is shown. Each document contains a "page" of the RC&DA content as depicted in Figure 7.

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. 9. It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Maybe I should set my goals a bit more modestly? and loyal readers.

CTR 1

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Also worthy of mention, bloggers are looking to increasingly create content through their mobile devices. Content Marketing Blogging without an audience is merely a public journal.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Let me end this post with a humorous video that I found on YouTube.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. Expect more now.

Why Brands Fail (And Why Yours Doesn’t Have To)

Hinge Marketing

In 2008, Research in Motion — the company behind the Blackberry smartphone — was worth over $83 billion. When Apple introduced the iPhone in 2007 the mobile phone industry dismissed the product as a flash in the pan. If your brand is relevant, clearly communicated, and memorable, you are on the right track. It’s the story of business. Why Do Brands Fail?

Brand 48

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

Will joined Silverpop in 2007 following the company's acquisition of Vtrenz, where he was President and CEO. We were actually the first in the industry to address this when we launched Share-to-Social in 2008. We also added StumbleUpon and Xing to the list of networks with which email recipients can share content. know you’ve had a flurry of product announcements this spring.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success? People said they couldn’t remember downloading the white paper.”

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing. 

Paper 12

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

The only sure way to break through is to become more engaging.  As McKinsey wrote in The Coming Era of On-Demand Marketing,  “Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand —not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. We put one for "Marketing Professionals" and one for "Business Owners." If only we had the power of Smart Content back then! Looking back, it’s clear what my problem was: I never had a clear plan of attack. Ah, yes.

Wiki 31

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Even high-profile, high-budget “do good” programs don’t do much good if they’re not authentic and brand-relevant. Short, frequent, episodic, and highly shareworthy content will be shared more than the usual marketing fodder. 5) The Best Job in the World. It doesn’t have to cost a fortune to be remarkable. 1) 2008 Presidential Campaign. re·mark·able. Enjoy! The OMFG! Priceless.

How Can Professional Services Firms Boost Their Value?

Hinge Marketing

Those who have been in the industry for decades will recall the market collapse of 2007 and 2008. Their communications are driven by a strong marketplace positioning built on differentiators that are true, demonstrable and highly relevant to target audiences. At Hinge, we’ve spent quite a bit of time researching the drivers of growing professional services firms.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. Have you struggled to answer that question? Why do we need prices on B2B websites? This was second only to downloading product data sheets.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% in the latter half of 2010. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. And much more.

Stats 90

3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”. Content Marketing Lessons Learned From the 2012 Election, From Business 2 Community. So, how strong is your content?

GPS 22

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on.  Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.   and focus my time on creating the best possible content. Exactly. 6. 

Test 27

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Make relevant comments and offer something of value. Keep it small, relevant and personal. Lee Odden says: August 29, 2007 at 9:43 am This is amazing. Jason Falls says: August 29, 2007 at 10:46 am Wow! Kudos! Get it?