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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries

Hubspot

A few weeks ago, Burger King propositioned McDonald's in an effort to press pause on what it called the "burger wars" and support the International Day of Peace on September 21. The Joy of Pepsi (2007). Pepsi Halloween (2013). Back in 2008, the competition between these two soup companies was just heating up.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

Luckily, our free press came to the rescue. 2007: Spending Check. In 2007, the pharmaceutical industry spent a total of $5 billion on direct-to-consumer marketing. 2009: FDA 2.0. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land.

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. Big product news meant big homepage changes from HubSpot in 2013. In fact, there''s only a single mention of the word "marketing" on the entire page. Are you an agency?

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5