Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

Linkedin 149

Linkedin Peer-to-peer Business Tips 149

Writing on the Web

FEBRUARY 21, 2012

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life?

Linkedin 182

Linkedin Facebook Ideal Customer Profiles Privacy 182

Writing on the Web

FEBRUARY 14, 2012

What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs.

Lead Scoring 139

Lead Scoring Lead Ranking Trigger Marketing Differentiation 139

Writing on the Web

FEBRUARY 8, 2012

What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles ). If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup, or movement.

Statistics 141

Statistics Content Marketing Video Marketing Activities 141

Writing on the Web

FEBRUARY 1, 2012

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool. When it comes to effective Web content, it’s no longer enough to post simple text with a graphic.

Opinions 161

Opinions Marketing Analytics Tools Click Rate Copywriting 161