Drew Neisser
SEPTEMBER 20, 2024
How can CMOs effectively coach their CEOs and cultivate a strong, productive relationship? In this episode, executive coach Susan Gurnik shares her expert strategies for CMOs looking to navigate the complex dynamics of working with CEOs, whether they’re first-timers or seasoned leaders. Learn how to actively listen and align with your CEO’s vision, even when it’s not fully formed.
SendX
SEPTEMBER 20, 2024
In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. At SendX, we've harnessed years of industry expertise to develop a framework that consistently transforms casual subscribers into brand advocates. This comprehensive guide will equip you with cutting-edge strategies to construct a high-performance email funnel that drives measurable results.
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Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
Content Marketing Institute
SEPTEMBER 20, 2024
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 20, 2024
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems.
Conversica
SEPTEMBER 20, 2024
CMOs are under increasing pressure to put AI initiatives in place. This is how to respond to an AI mandate while making the biggest impact.
Martech
SEPTEMBER 20, 2024
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.
Valasys
SEPTEMBER 20, 2024
Welcome to the fascinating world where art meets commerce in the realm of fashion photography. This unique industry blends creativity with business acumen, resulting in stunning visuals that captivate audiences worldwide. It’s not just about taking pretty pictures; fashion photography serves as a bridge connecting designers’ visions and the marketplace’s demands.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Acrolinx
SEPTEMBER 20, 2024
As an enterprise content professional, we don’t need to tell you that AI is here to stay. You’re probably already using it, be it privately or to boost your daily work. In this blog post we’ll answer the following questions: How to best use it for business writing? Which tools help you create high-quality content that resonates with your target audience?
Valasys
SEPTEMBER 20, 2024
Ready to elevate your SaaS business and drive real results? In the highly competitive tech hubs like San Francisco and New York, the most successful SaaS leaders aren’t searching for basic solutions—they’re looking for advanced, proven strategies that truly impact customer retention, lead generation, and brand visibility. Regardless of your role whether it may be a creative product lead, an experienced marketing manager, or an aspirational entrepreneur, then this guide will cover the strategies
Thinkers360
SEPTEMBER 20, 2024
25 Trending Books on AI and Generative AI by Thinkers360 Thought Leaders We’ve searched the Thinkers360 Premium Content Library to pick out some of the most trending books covering the topics of AI and Generative AI from Thinkers360 member thought leaders, analysts and influencers with over 100M followers on social media combined. The books are ordered by sales rank on Amazon.com.
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