Industrial Marketing Today

NOVEMBER 28, 2010

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Can DiY SEO be just as effective as hiring an outside expert? Should IT be handling this task? Those are two very debatable questions but that is a topic for another post.

Optimization 87

Optimization SEO Marketing Websites Keywords 87

Industrial Marketing Today

NOVEMBER 14, 2010

In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. The disconnect is strong and distinct. As clichéd as this may sound, it seems Engineers are from Mars, Marketers are from Venus. I feel I am qualified to talk about this problem because I am an engineer who makes a living as an industrial marketer.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Work Management CMO 87

Industrial Marketing Today

NOVEMBER 9, 2010

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me. His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”. Great question! Lead scoring is a key component of marketing automation and a very effective tool for aligning sales and marketing.

Lead Scoring 78

Lead Scoring Lead Ranking Resources Marketing Automation Services 78

Industrial Marketing Today

NOVEMBER 5, 2010

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. The reason for not using content marketing that I hear most often from my industrial clients is “we don’t have and/or can’t produce enough content that our customers (engineering, technical and manufactur

Peer-to-peer 90

Peer-to-peer Social Marketing Paid Search Agency Content 90

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge.

Business Blogging 90

Business Blogging Enterprise Management Paid Search Agency ROI 90

Industrial Marketing Today

NOVEMBER 17, 2010

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who deals with engineering companies, you know how difficult it is to explain the true value of content marketing to upper management and the C-suite. As a result, many industrial companies remain in the dark about the power of content for inbound marketing.

Co-Registration 85

Co-Registration Content Marketing Paid Search Agency Content 85