Webbiquity
JUNE 4, 2024
B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?
Vision Edge Marketing
JUNE 4, 2024
Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. We can take a lesson from the book of skilled authors, who frequently rely on feedback to refine their story.
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Oktopost
JUNE 4, 2024
Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter
Hinge Marketing
JUNE 4, 2024
This year, we released the ninth edition of our High Growth Study , including a special breakout report focused on the consulting services industry. Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. Speaking of the marketplace—for four years running, unpredictability and uncertainty have been the top concern of firms across industry.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketri
JUNE 4, 2024
Which would you rather do? Go to Google, type in a question or search term, get back thousands of results pointing you to different websites, click through to the first few results, and scour those top-ranking webpages until you find what you’re looking for. Ask an AI-powered chatbot a question and get back a concise, curated answer. That, in a nutshell, is the compelling difference between SEO (the old tried-and-true) and AIO (which is about to turn digital marketing on its head).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JUNE 4, 2024
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
PureB2B
JUNE 4, 2024
A successful content marketing strategy costs money, but are you utilizing your budget wisely? Here's a blog about budget allocation.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JUNE 4, 2024
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.
illumin
JUNE 4, 2024
Voice-enabled technology has steadily integrated itself into our everyday lives, even so in marketing. Learn more about how voice-enabled advertising is revolutionizing the user experience. “ Hey Siri! Set an alarm for 7AM. ” “ Hey Google, turn off the lights. ” “ Alexa, what’s the name of this song ?” You may have heard somebody utter these statements recently or something along these lines.
Martech
JUNE 4, 2024
Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications.
Televerde
JUNE 4, 2024
The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce and customer expectations are higher than ever. Staying ahead means embracing the latest trends and technologies but it also requires that we never lose sight of the human element.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JUNE 4, 2024
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process to reach audiences across highly engaged audiences watching Netflix’s popular content and more.
Televerde
JUNE 4, 2024
Attending and presenting at this year’s Women of the Channel West was an incredible experience that left a profound impact on me. This event provided an amazing platform for women to connect, share our stories, and amplify each other’s voices. Having the opportunity to share my story on stage to a room full of so many admirable, successful women was a huge moment for me in many ways.
ClearVoice
JUNE 4, 2024
Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. This comes as no surprise; any business leader worth their salt wants to know they’re investing in the smartest , most effective, and flexible marketing strategies available.
Tiecas
JUNE 4, 2024
Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ). AI-powered content creation for manufacturers can be a game-changer, providing a solution to this common challenge.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
JUNE 4, 2024
Hiring fractional workers lets you tap into top talent without committing to a full-time position. Pretty convenient, right? But, managing them comes with its own set of challenges. Even though they’re only with your marketing team part-time, they need to mesh well with your full-timers. Plus, keeping them motivated and on deadline can sometimes be a juggle.
Sword and the Script | B2B
JUNE 4, 2024
Note to readers: the monthly PR tech sum will get back on schedule next week. You are not your target audience. Multiple cognitive biases from a “ False Consensus ” to “Dunning-Kruger” demonstrate that’s easy to say and hard to follow (a solid but fast read on cognitive biases is The Choice Factory by Richard Shotten). Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others.
ClearVoice
JUNE 4, 2024
It’s no secret that both organic and paid marketing strategies each have their advantages. To find the right combination for your brand, it’s critical to understand each tactic’s cost, reach, and longevity. Let’s put them head-to-head and break down the differences. Organic Vs. Paid: The Breakdown Let’s go through the differences to see which is right for your content marketing strategy.
Valasys
JUNE 4, 2024
Introduction In the ever-evolving landscape of education, technology has carved out a significant niche. Educational Technology, or EdTech, encompasses the use of digital tools and software to facilitate learning and improve educational outcomes. As classrooms increasingly integrate technology, the role of EdTech software development becomes paramount.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
JUNE 4, 2024
Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty , a new book by Zontee Hou, Convince & Convert Managing Director Data-Driven Decisions , the corresponding podcast featuring in-depth interviews with leaders about connecting strategy to data Below is a recent interview betw
Valasys
JUNE 4, 2024
What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). This platform facilitates the buying and selling of ad space across various online channels like websites, mobile sites, and apps. At its core, the ad exchange operates as a link between demand-side platforms (DSPs), representing advertisers, and supply-side platforms (SSPs), representin
Valasys
JUNE 4, 2024
Introduction to Programmatic Ad Programmatic Ad is easily the most talked about yet the least understood subject in media buying and placement today. Today, programmatic ads fit very well within the current context of AI and ML. With a flurry of AI-powered technology in every sphere, marketing and advertising are no exceptions. Referred to as programmatic ad , it is different from non-programmatic ads.
Valasys
JUNE 4, 2024
In today’s crowded marketplace, small businesses often struggle to stand out. Did you know that 89% of marketers say brand awareness is their top goal? This statistic underscores just how crucial it is for small businesses to build a recognizable and memorable brand. Without strong brand awareness, even the best products and services can go unnoticed.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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