Biznology

JANUARY 8, 2013

I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. I thought I would share some of them with you, hoping that they are as useful to you as they are for me.

Twitter 162

Twitter Tools CAN-SPAM Phishing 162

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient.

Social Media 161

Social Media Research Social Marketing Media 161

Biznology

JANUARY 10, 2013

Photo credit: The Shifted Librarian. Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to keep up. But privacy breaches – both real and perceived – put businesses at great risk. It’s up to digital marketers to reduce that risk.

Advertising Agencies 158

Advertising Agencies Work Management Paid Search Agency Privacy 158

Biznology

JANUARY 11, 2013

Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? It’s because they think they know what the dentist is going to do but they fear what else the dentist could do without the least bit of warning.

Mobile Marketing 155

Mobile Marketing Mobile Advertising Wikipedia Emarketing 155

Biznology

JANUARY 9, 2013

Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner. So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different.

Differentiation 154

Differentiation Planning Business Opinions 154